Pop-Up Shop Rentals, Design & Production
A $50 BILLION DOLLAR INDUSTRY IN THE UNITED STATES AND GROWING.
"Online-only brands in particular have come to realize that shoppers miss the experience of shopping. They want to touch, try on, test out products. While online retailers naturally balk at bearing the expense of opening permanent physical stores, pop-ups are offering an offline channel to engage one-on-one with their customers and rank in profits at the same time”, it’s like having your own trade show with all the attention directed to your booth.
“Watching pop-ups become a way of life in the retail and restaurant world over the past several years has only served to convince us that pop-ups aren't going away.”
WHY IT'S IMPORTANT FOR MERCHANTS
Pop-up locations provide an opportunity for ecommerce merchants to interact with customers in a way that is unusual for them. A pop-up shop can be an extra branding tool for retailers that don't normally have a physical store presence, enabling fans and potential customers to interact with the brand in a physical space and actually handle merchandise. A pop-up shop also gives merchants an opportunity to communicate in person with their customers and create a deeper connection.
Merchants use pop-up spaces as a strategic means of clearing out stock or excess inventory or promoting a new product. Pop-up shops also drive sales and act as additional sources of revenue.